You may not notice it at first but the music silently whispering above the loud speakers while you browse the aisles is more important than you think. As the songs play longer and longer you pay more and more. For years scientists have known that the impact of music in retail spaces is paramount to the shopper’s experience. Just as branding is to a stores presence on the market. But why has this industry secret buzzed above us like the speakers in stores humming music?
Businesses have overlooked the customers branding experience thinking about the shiny Instagram feeds and modern font appeal instead of the overall customer experience. To make sure your business has the edge it needs to keeps customers spending and coming back you need to tailor your sound to your brand. Consistency is key when it comes to picking the vibe and sound of your business.
Here are some tips to make sure you’re on track.
1. Ask yourself who your brand is? What’s on their Spotify playlist? These are questions you need to get you started on developing your sound.
2. Shuffle is not your friend. Make clear choices to define your customers experience in store.
3. Repeating your sound doesn’t mean repeat success. Having an overall sound or genre blend will keep customers coming back- not the same songs.
4. Your music should match your brand. You may love TOP 40 tunes but that might not be the best sound for a coffee shop.
5. Keep up to date. Thousands of songs are released everyday, utilize your connections to make sure your giving your customers something new to listen too.
Using these tips above will help you curate a sound specific to you, that only your brand can emulate. This design practice isn’t anything new though the technique of store design in order to project a certain image and induce certain behavior is known as atmospherics. This scientific method has been used for years to keep customers in the stores longer. By creating music curated to your brand your chances of keeping customers spending jumps! Music has a huge influence over your customers at the end of the day. You just need to know how to utilize music to be successful.