CLIENT CASE STUDY

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PLATFORM LAUNCH & PRODUCT ROAD MAPS FOR VNUE LIVE STREAMING MOBILE APP
EXECUTION & DELIVERABLES
BUSINESS PLANNING:
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DEVELOPED PLANS AND NECESSARY DOCUMENTS TO PUT VNUE IN THE BEST POSSIBLE POSITION TO RETAIN COST EFFECTIVE MAJOR CATALOG DEALS.
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VETTED CONCEPTS WITH EXECUTIVES AT MAJOR COMPANIES.
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CONTRACT NEGOTIATION:
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NEGOTIATED SCALED DEAL WITH A FLAT % FEE FOR CONTENT USED & A MODEST ‘PER PLAY’ FEE
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HELPED BRING STRUCTURE TO FUTURE INITIATIVES FOR VNUE
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RESULTS:
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SIGNED A 1ST OF ITS KIND DEAL FOR MUSIC VIDEO CATALOGS FROM UNIVERSAL AND INDIES. ALLOWING THE FILMING OF LIVE CONCERTS TO BE PRE-CLEARED.
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BROKERED GROUNDBREAKING DEAL FOR LIVE MUSIC PUBLISHING RIGHTS.
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ON-SITE ACTIVATION:
CHALLENGE:
ESTABLISH BRANDING OF VNUE AS A NEW APP START-UP AND INCREASE EXPOSURE BY CREATING LIVE CONTENT, WHILE RETAINING FEEDBACK FROM CUSTOMERS FOR FURTHER GROWTH.
EXECUTION:
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WORKED WITH ANTHEMIC AGENCY TO PRODUCE EXCLUSIVE AFTER-PARTY EVENTS WITH 15 OF THE BEST EMERGING ARTISTS.​
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2DM HANDLED ALL LICENSING, ARTISTS RELATIONS, VIDEO & AUDIO PRODUCTION, SPONSOR MANAGEMENT AND EXECUTION OF THE ACTUAL EVENTS.
RESULTS:
CAPTURED AND LICENSED OVER 24 HOURS OF EXCLUSIVE CONTENT
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