CLIENT CASE STUDY

PLATFORM LAUNCH & PRODUCT ROAD MAPS FOR VNUE LIVE STREAMING MOBILE APP

EXECUTION & DELIVERABLES

BUSINESS PLANNING:

  • DEVELOPED PLANS AND NECESSARY DOCUMENTS TO PUT VNUE IN THE BEST POSSIBLE POSITION TO RETAIN COST EFFECTIVE MAJOR CATALOG DEALS.

 

  • VETTED CONCEPTS WITH EXECUTIVES AT MAJOR COMPANIES.

CONTRACT NEGOTIATION:

 

  • NEGOTIATED SCALED DEAL WITH A FLAT % FEE FOR CONTENT USED & A MODEST ‘PER PLAY’ FEE 

 

  • HELPED BRING STRUCTURE TO FUTURE INITIATIVES FOR VNUE

 

RESULTS:

 

  • SIGNED A 1ST OF ITS KIND DEAL FOR MUSIC VIDEO CATALOGS FROM UNIVERSAL AND INDIES. ALLOWING THE FILMING OF LIVE CONCERTS TO BE PRE-CLEARED.

  • BROKERED GROUNDBREAKING DEAL FOR LIVE MUSIC PUBLISHING RIGHTS.

ON-SITE ACTIVATION:

 

CHALLENGE:

 

ESTABLISH BRANDING OF VNUE AS A NEW APP START-UP AND INCREASE EXPOSURE BY CREATING LIVE CONTENT, WHILE RETAINING FEEDBACK FROM CUSTOMERS FOR FURTHER GROWTH.

 

EXECUTION:

 

  • WORKED WITH ANTHEMIC AGENCY TO PRODUCE EXCLUSIVE AFTER-PARTY EVENTS WITH 15 OF THE BEST EMERGING ARTISTS.​

  • 2DM HANDLED ALL LICENSING, ARTISTS RELATIONS, VIDEO & AUDIO PRODUCTION, SPONSOR MANAGEMENT AND EXECUTION OF THE ACTUAL EVENTS.

 

RESULTS:

 

CAPTURED AND LICENSED OVER 24 HOURS OF EXCLUSIVE CONTENT

425-243-9271

Seattle, WA

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